by Amplitude Marketing | Sep 3, 2024 | Digital Marketing
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? These are the questions that sometimes keep me up at night. And truthfully, as much as I wish it wasn’t the case, if you fail to...
![7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]](https://amplitudemktg.com/wp-content/uploads/2024/08/5d42eade-1de3-4ff1-adba-6b1521e6cbde-1.png)
by Amplitude Marketing | Aug 30, 2024 | Digital Marketing
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B testing gets...
by Amplitude Marketing | Aug 30, 2024 | Digital Marketing
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era,...
![The Beginner’s Guide to the Competitive Matrix [+ Templates]](https://amplitudemktg.com/wp-content/uploads/2024/08/b3ec18aa-f4b2-45e9-851f-6d359263e671.png)
by Amplitude Marketing | Aug 30, 2024 | Digital Marketing
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my competitive business landscape. The outcome of this knowledge gap wasn’t pretty, as many competitors quickly surpassed...
by Amplitude Marketing | Aug 29, 2024 | Digital Marketing
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning...
![Top Shopping Trends of 2024 & How They’ve Changed [New Data]](https://amplitudemktg.com/wp-content/uploads/2024/08/ebf9ec8e-a468-455a-943e-80aa4e6be694-1.png)
by Amplitude Marketing | Aug 29, 2024 | Digital Marketing
Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about...
