![When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]](https://amplitudemktg.com/wp-content/uploads/2024/07/82ab0972-f6ed-48ed-b0bc-e5e8ea32dc34.png)
by Amplitude Marketing | Jul 25, 2024 | Digital Marketing
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing?...
by Amplitude Marketing | Jul 25, 2024 | Digital Marketing
Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place. I started writing on Medium in 2016 when blogging was my hobby. A few months later, I realized the monetary potential of this blogging platform, and it’s proven to be a...
by Amplitude Marketing | Jul 24, 2024 | Digital Marketing
When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked...
by Amplitude Marketing | Jul 24, 2024 | Digital Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook,...
by Amplitude Marketing | Jul 23, 2024 | Digital Marketing
Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build...
by Amplitude Marketing | Jul 23, 2024 | Digital Marketing
When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They’ve mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they’ve done more than reinvent water —...
