![How Video Consumption Is Changing in 2024 [New Research]](https://amplitudemktg.com/wp-content/uploads/2024/07/c952e79e-717e-483d-8caa-262b4be0671f.png)
by Amplitude Marketing | Jul 30, 2024 | Digital Marketing
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection and engagement are your goals, you must stay on top of video consumption trends. Our annual State of Video Marketing...
by Amplitude Marketing | Jul 27, 2024 | Digital Marketing
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate...
![Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]](https://amplitudemktg.com/wp-content/uploads/2024/07/6ba52ce7-bb69-4b63-965b-4ea21ba905da.png)
by Amplitude Marketing | Jul 27, 2024 | Digital Marketing
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. I’m sure you can relate, too! This happens because...
![How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]](https://amplitudemktg.com/wp-content/uploads/2024/07/a482387e-c9f6-456b-b92f-4ba795780b19.png)
by Amplitude Marketing | Jul 27, 2024 | Digital Marketing
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working tirelessly to achieve my goals of booking clients and expanding my skill set, I struggled to make meaningful...
by Amplitude Marketing | Jul 26, 2024 | Digital Marketing
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends — and you should be — you know that AI video...
by Amplitude Marketing | Jul 26, 2024 | Digital Marketing
We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes: 43% increase in chat conversion rates >50% improvement in the value per chat CSAT scores matched human-led...
