by Amplitude Marketing | Aug 20, 2024 | Digital Marketing
I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help speed up the process of...
![What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]](https://amplitudemktg.com/wp-content/uploads/2024/08/5ff38c7a-c12b-48c8-bb6f-4f066754c979.png)
by Amplitude Marketing | Aug 20, 2024 | Digital Marketing
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already...
by Amplitude Marketing | Aug 20, 2024 | Digital Marketing
Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Lesson 1: Sometimes, just go...
by Amplitude Marketing | Aug 17, 2024 | Digital Marketing
When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address? There are dozens of free email service providers available that offer...
by Amplitude Marketing | Aug 17, 2024 | Digital Marketing
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about...
by Amplitude Marketing | Aug 16, 2024 | Digital Marketing
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was...
