by Amplitude Marketing | Aug 16, 2024 | Digital Marketing
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by...
by Amplitude Marketing | Aug 16, 2024 | Digital Marketing
One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell me about my site visitors....
by Amplitude Marketing | Aug 15, 2024 | Digital Marketing
If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason.These two options are among the best, and both come packed with features that will help you make your social...
by Amplitude Marketing | Aug 15, 2024 | Digital Marketing
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines...
by Amplitude Marketing | Aug 15, 2024 | Digital Marketing
As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together! Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you want to meet your audiences where...
by Amplitude Marketing | Aug 14, 2024 | Digital Marketing
I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had. Like many, I’m skeptical of how fast AI seems to be overtaking every...
