by Amplitude Marketing | Aug 30, 2024 | Digital Marketing
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my competitive business landscape. The outcome of this knowledge gap wasn’t pretty, as many competitors quickly surpassed...
by Amplitude Marketing | Aug 29, 2024 | Digital Marketing
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning...
by Amplitude Marketing | Aug 29, 2024 | Digital Marketing
Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about...
by Amplitude Marketing | Aug 29, 2024 | Digital Marketing
Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a job title and see the likelihood of AI taking it over. I’ll admit that I’m even affected by this fear, checking the...
by Amplitude Marketing | Aug 29, 2024 | Digital Marketing
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession. Marketing managers are even credited with coining the phrase back in the 1980s, but it’s safe to say a...
by Amplitude Marketing | Aug 28, 2024 | Digital Marketing
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about...