![New Marketing Jobs That Focus on AI [Data + Examples]](https://amplitudemktg.com/wp-content/uploads/2024/09/3e25e192-30c3-40c1-a7da-a4d054c9e157.png)
by Amplitude Marketing | Sep 4, 2024 | Digital Marketing
Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few roles that asked for AI experience, but now it seems like every other listing mentions at least one AI program they want...
by Amplitude Marketing | Sep 4, 2024 | Digital Marketing
In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos with basic filming equipment centering around raw interviews with the people the organization helped. As we uploaded...
![RFP: How to Write a Strong Request for Proposal [Example & Template]](https://amplitudemktg.com/wp-content/uploads/2024/09/71a652c6-0219-4ab9-98fc-169cb554b308.png)
by Amplitude Marketing | Sep 3, 2024 | Digital Marketing
If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing consultant of about five years with three different agencies. I used to create RFPs and submit bids, so I speak from...
by Amplitude Marketing | Sep 3, 2024 | Digital Marketing
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? These are the questions that sometimes keep me up at night. And truthfully, as much as I wish it wasn’t the case, if you fail to...
![7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]](https://amplitudemktg.com/wp-content/uploads/2024/08/5d42eade-1de3-4ff1-adba-6b1521e6cbde-1.png)
by Amplitude Marketing | Aug 30, 2024 | Digital Marketing
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B testing gets...
by Amplitude Marketing | Aug 30, 2024 | Digital Marketing
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era,...
