by Amplitude Marketing | Oct 17, 2024 | Digital Marketing
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it...
by Amplitude Marketing | Oct 17, 2024 | Digital Marketing
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet...
![How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]](https://amplitudemktg.com/wp-content/uploads/2024/10/8982b6b5-d870-4c07-9ccd-49a31e661036.png)
by Amplitude Marketing | Oct 17, 2024 | Digital Marketing
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal. So when I got the chance to chat with Christophe Combette, a director of product...
by Amplitude Marketing | Oct 17, 2024 | Digital Marketing
I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling. While I do enjoy a Saturday shopping spree with friends, nothing beats the convenience of browsing a company’s website for the same (and many more!) items. I...
by Amplitude Marketing | Oct 17, 2024 | Digital Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying this a lot lately — perhaps my brain is still adjusting to this milestone....
by Amplitude Marketing | Oct 17, 2024 | Digital Marketing
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. But once I started implementing these...
