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Google issues refunds amid accusations it missold ads on third-party websites

by Amplitude Marketing | Aug 15, 2023 | SEO

Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice. The payouts come after Google was accused of violating its own...
YouTube tests new anti-adblocker popup with countdown timer

YouTube tests new anti-adblocker popup with countdown timer

by Amplitude Marketing | Aug 15, 2023 | SEO

YouTube is trialling a new anti-adblocker popup that features a timer warning when the next advert will play. A countdown clock, which reportedly runs for 30 to 60 seconds, appears in the top righthand corner of the message, showing non-paying viewers how long they...

Google Ads to sunset Enhanced CPC on Shopping campaigns

by Amplitude Marketing | Aug 15, 2023 | SEO

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. It’s...
No, outbound links won’t help your content rank better on Google

No, outbound links won’t help your content rank better on Google

by Amplitude Marketing | Aug 15, 2023 | SEO

People have long added external links to their blogs in hopes of being seen as relevant.  Countless others are vying for these backlinks because they want their rankings to increase. “What will happen if I external link to a popular website like Wikipedia?” a Redditor...
Why we should set higher standards for content production

Why we should set higher standards for content production

by Amplitude Marketing | Aug 15, 2023 | SEO

Most online content feels like stale crackers.  Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible. ...
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