by Amplitude Marketing | Aug 15, 2023 | SEO
SEO decisions never happen in isolation. The factors that go into optimizing for search engines have to be weighed up with other commercial impacts. Good SEOs are always working to find that balance, to provide pragmatic solutions that consider search engines, users...
by Amplitude Marketing | Aug 15, 2023 | SEO
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.
by Amplitude Marketing | Aug 14, 2023 | Social Media
Measuring social media ROI (return on investment) is a critical part of any social media manager’s job. It allows you to better understand the effectiveness of your work, demonstrate value to the organization, and refine your strategy over time to improve returns as...
by Amplitude Marketing | Aug 14, 2023 | Social Media
ChatGPT prompts can help you boost productivity and creativity, no matter what profession you are in. From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full...
by Amplitude Marketing | Aug 14, 2023 | Social Media
Collab posts on Instagram offer an effective way for brands to partner with content creators, increase reach and engagement and build a community on the platform. This post has everything you need to know about collab posts, including how to find a collaborator, build...