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How named entity recognition (NER) helps marketers discover brand insights

How named entity recognition (NER) helps marketers discover brand insights

by Amplitude Marketing | Aug 15, 2023 | Social Media

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from...

How to Build a Company Where People Actually Want to Work

by Amplitude Marketing | Aug 15, 2023 | Digital Marketing

Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million star-shaped acne patches to date. The brand also has launched...

What Are Backlinks in SEO? Everything You Need to Know

by Amplitude Marketing | Aug 15, 2023 | SEO

  Backlinks are important for SEO because of two main reasons:  There are two ways to check a website or webpage’s backlinks.  The first method only works for sites that you own. Use the second one to check backlinks to…Read more ›
Google Ads launches new AI assistant but warns its content may be inaccurate

Google Ads launches new AI assistant but warns its content may be inaccurate

by Amplitude Marketing | Aug 15, 2023 | SEO

The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback....
Amazon tests AI-generated review highlights with U.S. mobile shoppers

Amazon tests AI-generated review highlights with U.S. mobile shoppers

by Amplitude Marketing | Aug 15, 2023 | SEO

Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could...
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