by Amplitude Marketing | Aug 23, 2024 | SEO
Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers. Why we care. The update enhances contextual targeting options and provides new tools for managing and analyzing ad supply chains, potentially improving...
by Amplitude Marketing | Aug 23, 2024 | SEO
SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the way of results. Fortunately, Google Search Console...
by Amplitude Marketing | Aug 23, 2024 | SEO
The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full...
by Amplitude Marketing | Aug 23, 2024 | SEO
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. This article explores the advantages and...
by Amplitude Marketing | Aug 22, 2024 | SEO
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to target the “unknown”...
by Amplitude Marketing | Aug 22, 2024 | SEO
Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The...
