by Amplitude Marketing | Aug 6, 2024 | SEO
Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by...
by Amplitude Marketing | Aug 6, 2024 | SEO
AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, highlighting three crucial human roles: teacher, doctor and pilot ...
by Amplitude Marketing | Aug 6, 2024 | SEO
PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital marketing manager at Cypress North, shared their top actionable...
by Amplitude Marketing | Aug 3, 2024 | SEO
In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.
by Amplitude Marketing | Aug 2, 2024 | SEO
Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. Details: Down: Report Editor,...
by Amplitude Marketing | Aug 2, 2024 | SEO
Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. By the numbers: Retail media spend grew 21% year-over-year. Paid search spend increased 6% YoY. Paid social...
