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Why Export GA4 Data to BigQuery? — Whiteboard Friday

by Amplitude Marketing | Feb 15, 2026 | SEO

Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.

ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websites

by Amplitude Marketing | Feb 12, 2026 | SEO

While ChatGPT has nearly a fifth of Google’s query volume, people use the platforms in different ways. I wanted to see how ChatGPT compared to Google, not just on the total number of searches, but also searches where they compete…Read more ›

Anonymized Queries Make Up Nearly Half of Google Search Console Traffic

by Amplitude Marketing | Feb 12, 2026 | SEO

This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw dramatically higher percentages of anonymized queries. Read on to see how it might impact you. The problem is…Read more...

E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and Trust

by Amplitude Marketing | Feb 11, 2026 | SEO

The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the basics and are ready to audit a brand you’re working…Read more...

How to Build AI Citations — Whiteboard Friday

by Amplitude Marketing | Feb 7, 2026 | SEO

Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.

How to Choose the Best Prompts to Monitor Your AI Search Visibility

by Amplitude Marketing | Feb 6, 2026 | SEO

After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also less consistent than organic search results, with both brand…Read more ›
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