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How to Focus on Topics (Not Keywords) in Your SEO Strategy

by Amplitude Marketing | Mar 5, 2026 | SEO

The truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time. The real shift is a change in scale and mindset:…Read more ›

SEO’s 5 Stages of Grief (And How to Adapt to AI SEO)

by Amplitude Marketing | Mar 4, 2026 | SEO

Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief: denial, anger, bargaining, depression, and acceptance. Our goal here is to help you process the change and unemotionally come to terms…Read more...

Wikipedia vs Grokipedia: 5x the Pages, 70x the Citations, 1615x the Traffic

by Amplitude Marketing | Mar 4, 2026 | SEO

Is Grokipedia a serious competitor to Wikipedia, or just a doomed exercise in billionaire hubris? Does Grok bring new value to the table, or just rehash the same old content? Does Grokipedia influence AI search in a similar way to…Read more ›

What is Query Fan-Out? Understanding the Hidden Queries Driving AI Search

by Amplitude Marketing | Mar 3, 2026 | SEO

Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query searched. Then they evolved to many-to-one, recognizing that queries like “Sydney plumber” and “plumbing service in Sydney”…Read...

Update: 38% of AI Overview Citations Pull From Top 10 Pages

by Amplitude Marketing | Mar 3, 2026 | SEO

We analyzed 1.9M citations last year in an attempt to answer that question. But, as with everything AI-related, a lot has changed since then. For instance, as of January 2026, AI Overviews are now powered by Gemini 3 to better answer…Read more ›

Top SEO Tips For 2026 — Whiteboard Friday

by Amplitude Marketing | Feb 28, 2026 | SEO

What should you prioritize for SEO in 2026? Chima Mmeje offers six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead.
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