by Amplitude Marketing | Aug 16, 2024 | SEO
The dust is still settling after Google’s abrupt late-July pivot on cookies (they’re here indefinitely). Now what? The reaction of advertisers has ranged from disbelief to sheer relief. It’s true – cookies sticking around will help give us more data to work with. But,...
by Amplitude Marketing | Aug 16, 2024 | SEO
Google announced a number of updates and experiments for its new AI Overviews today including more ways to see citations and links to the sources Google uses to generate the AI Overviews. Google also testing new link icons in AI Overviews. Google is also expanding...
by Amplitude Marketing | Aug 16, 2024 | SEO
Marketing research consistently shows that accurate audience targeting and relevant lookalike modeling leads to higher audience engagement and, ultimately, greater conversions. The challenge, however, lies in obtaining permissioned data sources that offer insights...
by Amplitude Marketing | Aug 16, 2024 | SEO
Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients.
by Amplitude Marketing | Aug 15, 2024 | SEO
The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly disadvantage honest advertisers. This...
by Amplitude Marketing | Aug 14, 2024 | SEO
The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws, according to Bloomberg: Chrome, Google’s web...
