by Amplitude Marketing | Sep 7, 2024 | SEO
In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking...
by Amplitude Marketing | Sep 6, 2024 | SEO
As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO). It focuses on making a brand discoverable along all touchpoints in…Read more...
by Amplitude Marketing | Sep 6, 2024 | SEO
Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their business...
by Amplitude Marketing | Sep 6, 2024 | SEO
Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations. Why...
by Amplitude Marketing | Sep 6, 2024 | SEO
Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or no content and sometimes shows ads. Why we care. This...
by Amplitude Marketing | Sep 6, 2024 | SEO
Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works...
