by Amplitude Marketing | Jun 8, 2022 | SEO
There’s never been a better time than now for a web developer’s approach to SEO. The pace at which tools and resources, both new tools and anything familiar, innovate and open options for us also demand that we keep up. Recently, that has meant more requirements for...
by Amplitude Marketing | Jun 8, 2022 | SEO
Meta Platforms’ Facebook is reportedly in the early stages of planning a Basic Ads product. Basic Ads would be aimed at advertisers who are looking to build awareness around their brands. What are Basic Ads? A Basic Ads product would offer and report only the...
by Amplitude Marketing | Jun 8, 2022 | SEO
Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game plan for the cookieless future, but what will happen to those who don’t adapt to these changes? Above all,...
by Amplitude Marketing | Jun 8, 2022 | SEO
Google has suggested for a while now that bad links won’t have a negative impact on your site. Instead, the algorithm will supposedly be smart enough to withhold any positive benefit from such a link. Tom responds by discussing the benefits of tracking a metric like...
by Amplitude Marketing | Jun 7, 2022 | SEO
You don’t need every free SEO tool under the sun. You just need enough of them to cover your use cases. After a few years in SEO and content marketing, I’ve found these free SEO tools are all you need.…Read more ›
by Amplitude Marketing | Jun 7, 2022 | SEO
Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now. Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better...
