by Amplitude Marketing | Jul 14, 2022 | SEO
Microsoft announced today that they had been selected as the new partner to help bring an ad-supported subscription plan to Netflix. Beating Google and NBC. Last month we reported that NBCUniversal and Google had been the frontrunners, so the announcement is quite a...
by Amplitude Marketing | Jul 14, 2022 | SEO
Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report back their clients’ analytics and performance metrics because...
by Amplitude Marketing | Jul 14, 2022 | SEO
Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. The art of delivering a “moment” – when a person interacts with a brand to...
by Amplitude Marketing | Jul 14, 2022 | SEO
The Google My Business mobile app for iOS and Android no longer allows you to manage your business profile, communicate with customers or see insights. Now when you try to access it, the app says “the Google My Business app is no longer available.” Screenshot. Here is...
by Amplitude Marketing | Jul 14, 2022 | SEO
Day two of Camp MozCon was everything we expected it to be: more networking, more marshmallows, and more brilliant presentations from the top minds in the industry. Speakers covered the SEO gamut — from research and content creation, to e-commerce, and more!
by Amplitude Marketing | Jul 13, 2022 | SEO
Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, and the Google Analytics data API. The new metrics added are: Bounce rateUTM term and UTM ad...
