Webinar: Google Performance Max strategies

Webinar: Google Performance Max strategies

Starting July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns. To prepare, join us to learn how Performance Max will change the way you advertise online and get the strategies you need for building optimal campaigns....
The state of attribution modeling in paid search

The state of attribution modeling in paid search

There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and cross-channel lift within your marketing mix. In this session at SMX...
How to do a schema markup audit

How to do a schema markup audit

A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine optimization. Structured data: Makes it easier for search engines to...