4 SEO tweaks to transform Q4 sales

4 SEO tweaks to transform Q4 sales

SEO drives 43% of all website traffic and helps brands reduce paid search costs. During the shopping-heavy holiday season, SEO becomes even more important as ready-to-purchase consumers search for specific products. It’s time to bet on smart SEO strategies and pay...

Google Data Studio now known as Looker Studio

Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise business intelligence suite, we will help you go beyond dashboards and...
Your guide to Google Analytics 4 attribution

Your guide to Google Analytics 4 attribution

Nowadays, conversion is usually preceded not just by one but several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions in conversion paths. As Google’s...

How to Apply Semantic SEO to Different Niches

A semantic SEO strategy can help you to carve out a competitive advantage in SEO’s ever-changing landscape. Once you understand the principles, you can apply semantic SEO writing to any niche. In this post, Claire outlines some of the successful strategies she and her...