by Amplitude Marketing | Oct 14, 2022 | SEO
After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus about...
by Amplitude Marketing | Oct 14, 2022 | SEO
NP Digital leads the way in the 8th annual Search Engine Land Awards – the U.S. agency is a finalist in a whopping seven categories. Two other agencies earning finalist status three times are Rocket Agency (Australia) and Logical Position (U.S.). Meanwhile, 10...
by Amplitude Marketing | Oct 13, 2022 | SEO
This usually leads to you asking yourself two questions: How do I choose the best ones? How will I even have time to filter through that many applications? In this post, you’ll learn how we set up a process to…Read more ›
by Amplitude Marketing | Oct 13, 2022 | SEO
Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs. As a result, every SaaS’s content marketing strategy will be different. So…Read more ›
by Amplitude Marketing | Oct 13, 2022 | SEO
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX....
by Amplitude Marketing | Oct 13, 2022 | SEO
Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. Google wrote, “previously, managing suitability settings was done in multiple, segregated...
