by Amplitude Marketing | Oct 28, 2022 | SEO
Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new...
by Amplitude Marketing | Oct 28, 2022 | SEO
YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. What this means. The health product features previously launched include...
by Amplitude Marketing | Oct 28, 2022 | SEO
Reddit is working on a new Ads API and have just announced their first four alpha partners. The partners will be integrated into the API and are helping build solution that will inevitably help advertisers build, scale, and optimize campaigns. Who are the partners....
by Amplitude Marketing | Oct 28, 2022 | SEO
Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping. Insights through machine learning Behavioral modeling. Behavior modeling with real time...
by Amplitude Marketing | Oct 28, 2022 | SEO
It’s not guaranteed Googlebot will crawl every URL it can access on your site. On the contrary, the vast majority of sites are missing a significant chunk of pages. The reality is, Google doesn’t have the resources to crawl every page it finds. All the URLs Googlebot...
by Amplitude Marketing | Oct 28, 2022 | SEO
The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with a customer-focused mindset...
