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The Authoritative Content Funnel — Whiteboard Friday

by Amplitude Marketing | Nov 12, 2022 | SEO

In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one.

Google Ads Reach Planner now forecasts Video Action campaigns

by Amplitude Marketing | Nov 11, 2022 | SEO

Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. What is the Reach Planner. The Google Ads Reach Planner makes it easier for...

YouTube has expanded its comment translations and smart replies

by Amplitude Marketing | Nov 11, 2022 | SEO

YouTube has just announced an expansion of its comment translation tools, as well as broader access to Smart Replies, its streamlined, template response option which allows fast replies on videos. Comment translations. Last year YouTube announced the availability to...
3 simple steps to automating content creation for businesses by SE Ranking

3 simple steps to automating content creation for businesses by SE Ranking

by Amplitude Marketing | Nov 11, 2022 | SEO

All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. As companies grow...

YouTube has launched a global Target frequency feature

by Amplitude Marketing | Nov 11, 2022 | SEO

YouTube now has a global Target frequency goal option for video campaigns. The new goal allows advertisers to select a frequency goal (up to four per week), which YouTube will optimize towards. What YouTube says. “Now advertisers can select the frequency target and...

Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features

by Amplitude Marketing | Nov 11, 2022 | SEO

Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let’s take a look. Asset library The new version includes added support for enhanced leveraging of images in asset libraries. It also includes: Adding,...
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