by Amplitude Marketing | Dec 20, 2022 | SEO
Google has retired Web Light, Google’s mechanism to serve pages and content faster, using a more lightweight version of that page, to those with slower internet connections. Google said, “while this feature has worked as intended and enabled broader access to the...
by Amplitude Marketing | Dec 20, 2022 | SEO
Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only that, is your business on Facebook and using a content marketing...
by Amplitude Marketing | Dec 17, 2022 | SEO
Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s look at your options. There are a lot of tools…Read more ›
by Amplitude Marketing | Dec 17, 2022 | SEO
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) This article will break down: The major moves from the past 12 months....
by Amplitude Marketing | Dec 17, 2022 | SEO
Change is the only constant in SEO. At the moment, change is the only constant in the economy. Adapting to SEO shifts, reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. As C-suite members look to reduce costs...
by Amplitude Marketing | Dec 17, 2022 | SEO
In today’s episode, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content.