by Amplitude Marketing | Dec 16, 2022 | SEO
Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today, came with notable changes to the structure of the document, with many new sections and...
by Amplitude Marketing | Dec 16, 2022 | SEO
Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for “experience.” The...
by Amplitude Marketing | Dec 15, 2022 | SEO
There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Average engagement time per session Conversions New users Views Total revenue...
by Amplitude Marketing | Dec 15, 2022 | SEO
Just when you thought the Google Search updates were done for the year, Google has rolled out a December 2022 link spam update. This update will take about two weeks to roll out and is a global update. What Google said. Google wrote, “Our launch today, which we refer...
by Amplitude Marketing | Dec 15, 2022 | SEO
You’ve got a lot of levers to pull in your paid search account that might improve performance. But the absolute best optimization you can make is one you won’t find in the Google Ads interface. The open secret of successful paid search managers is to start with a...
by Amplitude Marketing | Dec 15, 2022 | SEO
Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. Google Search status dashboard. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will...
