by Amplitude Marketing | Jan 9, 2023 | SEO
AdWords Managed Accounts get shared negative lists across accounts In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. This was welcome news for advertisers who had been adding the same lists of negative...
by Amplitude Marketing | Jan 8, 2023 | SEO
Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s...
by Amplitude Marketing | Jan 7, 2023 | SEO
The Spam Clock in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 of that year. Blekko said 1 million spam pages were being created every hour. How bad was Google’s spam problem then? Big....
by Amplitude Marketing | Jan 7, 2023 | SEO
Google said the two different Google search algorithm updates – the December 2022 helpful content system and the December 2022 link spam update – may take another week or two to complete their rollout. The helpful content update started Dec. 5, and the link spam...
by Amplitude Marketing | Jan 7, 2023 | SEO
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix...
by Amplitude Marketing | Jan 7, 2023 | SEO
We’ve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one Search Off The Record episode, Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of...
