by Amplitude Marketing | Jan 7, 2023 | SEO
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix...
by Amplitude Marketing | Jan 7, 2023 | SEO
We’ve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one Search Off The Record episode, Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of...
by Amplitude Marketing | Jan 6, 2023 | SEO
If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy. Grammarly gets an estimated 7.8M monthly search…Read more ›
by Amplitude Marketing | Jan 6, 2023 | SEO
Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” The messages were sent out when Google detected pages on websites that were...
by Amplitude Marketing | Jan 6, 2023 | SEO
When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must. Join this live webinar...
by Amplitude Marketing | Jan 6, 2023 | SEO
Consumers in a 12-year-long class action lawsuit against Google say that Google shared their queries with third parties without their permission. What happened. The lawsuit alleged that Google violated both the Stored Communications Act, a federal law that governs...
