How to Do a SERP Analysis

How to Do a SERP Analysis

It’s important because not all keywords are created equal. Some are harder to rank for than others, so you must choose wisely. In this guide, you’ll learn how to analyze a SERP to see if it’s crackable. Let’s get started.…Read more ›
This day in search marketing history: January 18

This day in search marketing history: January 18

Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act...
B2B Content Marketing: Ahrefs’ Guide

B2B Content Marketing: Ahrefs’ Guide

Content marketing is essential for B2B businesses because education prospects help them make buying decisions. According to Statista, 30% of marketers say content marketing offers the highest ROI of any digital marketing channel. Furthermore, in HubSpot’s State of...