This day in search marketing history: January 26

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Originally,...

In-game ads: why brands should be excited

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers.  In-game advertising offers...
Resolve to get SEO done in 2023 – Here’s how

Resolve to get SEO done in 2023 – Here’s how

Millions of people make new year’s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped to do last year, but didn’t get done.  Well-meaning businesses often find that there is more work than they expected when they set...