by Amplitude Marketing | Feb 25, 2023 | SEO
Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by...
by Amplitude Marketing | Feb 24, 2023 | SEO
It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be for the year ahead is an essential part of every…Read more ›
by Amplitude Marketing | Feb 24, 2023 | SEO
It was 12 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda...
by Amplitude Marketing | Feb 24, 2023 | SEO
Google unleashes the Panda algorithm In 2011, Google released an algorithm update that would eventually become known as the Google Panda Update. Google had been facing mounting criticism over content farms earning top rankings in Google with “shallow” or “low-quality”...
by Amplitude Marketing | Feb 24, 2023 | SEO
Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue?...
by Amplitude Marketing | Feb 24, 2023 | SEO
Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey. Why we care. For publishers, TikTok is the new Facebook. As happened with...
