by Amplitude Marketing | Feb 28, 2023 | SEO
Thanks to our MozCast research project, we have daily algorithm flux data going back to 2014. What can we learn from nine years of Google rankings data, and how can it help us prepare for the future?
by Amplitude Marketing | Feb 27, 2023 | SEO
First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality. In this article, I’ll share a perspective on what’s wrong with the typical…Read more...
by Amplitude Marketing | Feb 27, 2023 | SEO
I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned is that there are a lot of ways to start…Read more ›
by Amplitude Marketing | Feb 26, 2023 | SEO
Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting...
by Amplitude Marketing | Feb 26, 2023 | SEO
This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to approve Googlebot’s efficiency.
by Amplitude Marketing | Feb 25, 2023 | SEO
SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured...
