An SEO guide to understanding E-E-A-T

An SEO guide to understanding E-E-A-T

Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant. The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness.  We know that E-A-T...

This day in search marketing history: March 12

Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. Google annotated the video to make the conversation more understandable to the general public, as well...