by Amplitude Marketing | Mar 23, 2023 | SEO
Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads. Reminder Ads. Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining...
by Amplitude Marketing | Mar 23, 2023 | SEO
As of writing, Bard has been open to a small portion of the public for a full day. I’ve had the opportunity to play around with Google’s new AI chatbot, and I’m getting mixed results. This article covers initial thoughts on Bard, details on how I got early access,...
by Amplitude Marketing | Mar 23, 2023 | SEO
Google began to open Bard yesterday and as more of us began to use it and compare it to competitors like Bing Chat and OpenAI’s ChatGPT, we are noticing differences between them. One of the big differences between Google Bard and Bing Chat is that Bard seems to rarely...
by Amplitude Marketing | Mar 23, 2023 | SEO
In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your...
by Amplitude Marketing | Mar 23, 2023 | SEO
I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology. For her, it was less about right and wrong. It was more about how...
by Amplitude Marketing | Mar 23, 2023 | SEO
Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account. 3 ways to stay on top of PPC performance covered how to...
