This day in search marketing history: March 22

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. Merchant Center can now be linked to...
What is quality score and how to use it in PPC

What is quality score and how to use it in PPC

Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts them is often a subject of debate.  We will...