by Amplitude Marketing | Mar 24, 2023 | SEO
As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to...
by Amplitude Marketing | Mar 24, 2023 | SEO
Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their...
by Amplitude Marketing | Mar 24, 2023 | SEO
While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance. That said, we can start taking advantage of Bing’s increasing user volume. On the...
by Amplitude Marketing | Mar 23, 2023 | SEO
Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you ever hire marketing roles for your company. In this guide, I share the five main marketing channels…Read more ›
by Amplitude Marketing | Mar 23, 2023 | SEO
Technology news publisher The Verge has published a 600-word article half-filled with ChatGPT content and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications like the New...
by Amplitude Marketing | Mar 23, 2023 | SEO
Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for...
