by Amplitude Marketing | Apr 14, 2023 | SEO
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining and creating loyal customers for...
by Amplitude Marketing | Apr 14, 2023 | SEO
Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google announced today. The announcement. “Today, we’re making a change so that video thumbnails only appear next to Google search results when the video is the...
by Amplitude Marketing | Apr 14, 2023 | SEO
Merging Microsoft and Roku campaigns proves to be more effective in encouraging lower-funnel search activities when executed concurrently. According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming...
by Amplitude Marketing | Apr 14, 2023 | SEO
Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new...
by Amplitude Marketing | Apr 14, 2023 | SEO
SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or TV ads. And then it has to fight to justify its existence. Not anymore. In this article, you’ll learn seven proven ways to explain the value of SEO. Why most SEO reporting...
by Amplitude Marketing | Apr 13, 2023 | SEO
So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a…Read more ›
