by Amplitude Marketing | Apr 19, 2023 | SEO
SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. Unfortunately, despite the human temptation to simplify this into a binary answer, the answer is complicated. SEO helps your webpages rank higher...
by Amplitude Marketing | Apr 19, 2023 | SEO
Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In the past, web conversions were imported from Google Analytics 4 using a...
by Amplitude Marketing | Apr 19, 2023 | SEO
For as long as I’ve been in SEO, I’ve envied my paid media colleagues’ agility and performance tracking. SEOs typically have had to exercise patience and a lot of manual building to get actionable performance data. Inspired by a Looker Studio dashboard built by our...
by Amplitude Marketing | Apr 19, 2023 | SEO
Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on the same day that Google began showing shipping and return information in its search results. What is new. A new...
by Amplitude Marketing | Apr 19, 2023 | SEO
So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the leads your campaigns are providing. Gulp! If your client has...
by Amplitude Marketing | Apr 19, 2023 | SEO
Moz’s new SEO Director shares his process for implementing data-driven, actionable SEO strategies for companies big and small.
