by Amplitude Marketing | Jun 23, 2023 | SEO
Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who you think you are writing for vs. who your actual audience is. At Ahrefs, we post polls on…Read more ›
by Amplitude Marketing | Jun 23, 2023 | SEO
Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be...
by Amplitude Marketing | Jun 23, 2023 | SEO
Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared...
by Amplitude Marketing | Jun 23, 2023 | SEO
The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new...
by Amplitude Marketing | Jun 23, 2023 | SEO
When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at...
by Amplitude Marketing | Jun 23, 2023 | SEO
Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more...
