by Amplitude Marketing | Jun 21, 2023 | SEO
Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and...
by Amplitude Marketing | Jun 21, 2023 | SEO
Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be...
by Amplitude Marketing | Jun 21, 2023 | SEO
Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers...
by Amplitude Marketing | Jun 21, 2023 | SEO
Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what...
by Amplitude Marketing | Jun 21, 2023 | SEO
AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other...
by Amplitude Marketing | Jun 20, 2023 | SEO
This is where the process of link prospecting comes in. Finding and evaluating the quality of a potential site is essential for link building success. In this article, we will look at how to do link prospecting in five…Read more ›
