by Amplitude Marketing | Jul 6, 2023 | SEO
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric...
by Amplitude Marketing | Jul 6, 2023 | SEO
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the...
by Amplitude Marketing | Jul 6, 2023 | SEO
If you say “yes” to one thing, then you are saying “no” to something else. Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead. It is critical to be intentional about...
by Amplitude Marketing | Jul 6, 2023 | SEO
Google has just released its Ads Editor version 2.4, and advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: Video asset library. All of the videos used in the account can now be found in the video asset library....
by Amplitude Marketing | Jul 6, 2023 | SEO
What is SERP volatility? How can you combat SERP volatility to maintain important keyword rankings? Get the full overview here! Map out the best course of action and plow full steam ahead.
by Amplitude Marketing | Jul 5, 2023 | SEO
Open AI has disabled the Bing search feature it has added to its ChatGPT AI service. “We’ve disabled the Browse with Bing beta feature out of an abundance of caution while we fix this in order to do right by content owners,” Open AI posted. Open AI said it is working...
