by Amplitude Marketing | Aug 15, 2023 | SEO
SEO decisions never happen in isolation. The factors that go into optimizing for search engines have to be weighed up with other commercial impacts. Good SEOs are always working to find that balance, to provide pragmatic solutions that consider search engines, users...
by Amplitude Marketing | Aug 15, 2023 | SEO
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.
by Amplitude Marketing | Aug 12, 2023 | SEO
YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023. Why we care. YouTube Shorts are...
by Amplitude Marketing | Aug 12, 2023 | SEO
YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch...
by Amplitude Marketing | Aug 12, 2023 | SEO
X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million. In addition, the company has also...
by Amplitude Marketing | Aug 12, 2023 | SEO
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new...
