by Amplitude Marketing | Aug 11, 2023 | SEO
“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web...
by Amplitude Marketing | Aug 11, 2023 | SEO
Catch up on the second and final day of MozCon 2023 in this day-two recap!
by Amplitude Marketing | Aug 10, 2023 | SEO
Let’s look at the most common issues you should actually care about. Setting an x-default is not required. But it is recommended if you need a fallback page for users whose language settings don’t match any of your localized versions.…Read more ›
by Amplitude Marketing | Aug 10, 2023 | SEO
Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” This, even though content pruning is a fairly common advanced SEO practice. What CNET did. “Thousands of articles” were deleted in recent weeks (CNET...
by Amplitude Marketing | Aug 10, 2023 | SEO
Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. Why we care. This is innovative and...
by Amplitude Marketing | Aug 10, 2023 | SEO
Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Why we care. If you...
