by Amplitude Marketing | Aug 19, 2023 | SEO
IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax...
by Amplitude Marketing | Aug 19, 2023 | SEO
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase...
by Amplitude Marketing | Aug 19, 2023 | SEO
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.
by Amplitude Marketing | Aug 18, 2023 | SEO
Keep reading to learn what it is, why it’s important, and how to master it. E-commerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google. It focuses heavily…Read more ›
by Amplitude Marketing | Aug 18, 2023 | SEO
It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era...
by Amplitude Marketing | Aug 18, 2023 | SEO
Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an...