5 ways to improve PPC lead quality

5 ways to improve PPC lead quality

Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars.  Additionally, improving lead...
The 5 degrees of link relevance

The 5 degrees of link relevance

SEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The consistency. On a daily basis.  Nowhere is this more obvious than link building. This article will explain...
YouTube trials smaller ‘Skip Ads’ button

YouTube trials smaller ‘Skip Ads’ button

YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced opacity A curved border No capital letters in the word ‘Ads’ Here is a preview of the new button: In...

Internal Links for SEO: An Actionable Guide

  In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO.  Internal links take visitors from one page to another on your website. Their main…Read more ›