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Understand Brand Strength With Moz Pro – Next Level

by Amplitude Marketing | Oct 13, 2023 | SEO

Learn how to measure and track the concept of “brand” in a way that can help you tell a story about growth and opportunity.

I Subscribed to 71 SEO Newsletters. Here Are My 10 Favorites

by Amplitude Marketing | Oct 12, 2023 | SEO

I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things: The 10 newsletters featured here cover every corner of the search world, including Google algorithm updates, local SEO tips,…Read more...

AI Risks: Can Artificial Intelligence Affect Your Brand Equity?

by Amplitude Marketing | Oct 12, 2023 | SEO

AI risks are a hot topic at the moment, but can using artificial intelligence tools affect your brand equity? Find out now.

Google Ads rolls out Demand Gen to all customers globally

by Amplitude Marketing | Oct 11, 2023 | SEO

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition,...
Generative AI, GA4, and more 2024 trends to watch… see the SMX agenda!

Generative AI, GA4, and more 2024 trends to watch… see the SMX agenda!

by Amplitude Marketing | Oct 11, 2023 | SEO

This is it… your chance to attend the largest search marketing conference on the planet is just a click away: Secure your free spot at SMX Next now and join us online, November 14-15 to unlock actionable SEO and PPC tactics, helpful answers to your specific questions,...
Google Demand Gen campaigns: Migration and best practices

Google Demand Gen campaigns: Migration and best practices

by Amplitude Marketing | Oct 11, 2023 | SEO

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky enough to be part of the beta test have seen and experienced firsthand what Demand Gen offers, though deeper insight is still...
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