by Amplitude Marketing | Nov 7, 2023 | SEO
As we speed toward the end of the year, search marketers are taking stock of their strategies and plans for 2024. How will generative AI fit into your workflow? Are you prepared for the impact of Google’s Search Generative Experience? What outdated SEO practices will...
by Amplitude Marketing | Nov 7, 2023 | SEO
Ever wonder how Danny Sullivan, Google’s Search Liaison, compiles feedback on issues related to Search and then shares those details with the wider Google Search team? Sullivan regularly does this work but has only shared examples with the public a few times. He...
by Amplitude Marketing | Nov 7, 2023 | SEO
Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs....
by Amplitude Marketing | Nov 7, 2023 | SEO
Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a...
by Amplitude Marketing | Nov 7, 2023 | SEO
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. While Amazon is synonymous with...
by Amplitude Marketing | Nov 7, 2023 | SEO
Google Business Profiles (GBP) are the lifeblood of most local businesses’ marketing efforts. For many small companies, having a GBP is often the only way they promote their business online. And if a company’s GBP listing gets suspended, that business will likely lose...
