by Amplitude Marketing | Nov 9, 2023 | SEO
Navigating the unexpected deadends and misleading turns of a poorly organized website is never fun. Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. And yet, I continue to see...
by Amplitude Marketing | Nov 9, 2023 | SEO
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.
by Amplitude Marketing | Nov 8, 2023 | SEO
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”....
by Amplitude Marketing | Nov 8, 2023 | SEO
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase history (ecommerce) or down-funnel...
by Amplitude Marketing | Nov 8, 2023 | SEO
Microsoft has released a patent named Web Content Reliability Classification that talks about how to develop a reliability score for a website or content on a website. The patent seems like it can be used by the Bing Search team for better ranking of websites and web...
by Amplitude Marketing | Nov 8, 2023 | SEO
Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take...
