by Amplitude Marketing | Nov 18, 2023 | SEO
Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of...
by Amplitude Marketing | Nov 18, 2023 | SEO
Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts....
by Amplitude Marketing | Nov 18, 2023 | SEO
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur...
by Amplitude Marketing | Nov 18, 2023 | SEO
Instacart is rolling out two new tools to help up-and-coming brands connect with retailers: Digital sell sheets: Instacart’s new sell sheets allow brands to easily and automatically showcase their best products (including platform sales data, product information, and...
by Amplitude Marketing | Nov 17, 2023 | SEO
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful...
by Amplitude Marketing | Nov 17, 2023 | SEO
Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while...
