by Amplitude Marketing | Dec 1, 2023 | SEO
Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources...
by Amplitude Marketing | Dec 1, 2023 | SEO
Google has agreed to pay publishers in Canada $73.6 million a year to keep links to news articles in its search results. The search engine had threatened to stop serving news links in response to a new law that forces tech companies to pay for news content. However,...
by Amplitude Marketing | Dec 1, 2023 | SEO
Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and...
by Amplitude Marketing | Dec 1, 2023 | SEO
Pinterest has started testing an AI “body type” filter to make search more inclusive. The new consumer tool, which is rolling out on women’s fashion and wedding ideas, will enable users to filter their product search results based on different body types. Pinterest...
by Amplitude Marketing | Dec 1, 2023 | SEO
YouTube is updating its Product Drops feature to improve accessibility and give creators more control. The tool, which enables creators to announce new products during live shopping streams, is also being rolled out to first-party stores for the first time. In...
by Amplitude Marketing | Dec 1, 2023 | SEO
Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers other brands are promoting, which keywords they’re focusing on and where their ads overlap with your ads in search results. Auction Insights in Google Ads and...
