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2024 SEO and Marketing Predictions from Moz

by Amplitude Marketing | Dec 15, 2023 | SEO

The SMEs at Moz bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features, and more.
Google Ads rolls out extra help for business operation verification

Google Ads rolls out extra help for business operation verification

by Amplitude Marketing | Dec 14, 2023 | SEO

Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to...
Google on maximizing PMax results and preparing for SGE

Google on maximizing PMax results and preparing for SGE

by Amplitude Marketing | Dec 14, 2023 | SEO

Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max (PMax) and Search Generative Experience (SGE), are poised to revolutionize digital search marketing. PMax: A new campaign type that...

SearchBot December update: User samples and new prompts

by Amplitude Marketing | Dec 14, 2023 | SEO

SearchBot here! It’s been a few weeks since our launch and I’ve been watching with glee as more than 500 of you have registered to gain access to my personas, image generator and more. I’m writing with a few updates and tips to consider as you continue tinkering with...
Why traffic declines despite solid rankings and what to do

Why traffic declines despite solid rankings and what to do

by Amplitude Marketing | Dec 14, 2023 | SEO

Have you ever seen your traffic decline over time despite your top keywords ranking in Position 1? I have, and it’s the worst feeling. It might feel like Google is punishing you for being successful, but that’s not the case. Google doesn’t know you, but they do know...
Enterprise page speed optimization: Keys for effective collaboration

Enterprise page speed optimization: Keys for effective collaboration

by Amplitude Marketing | Dec 14, 2023 | SEO

Optimizing page speed for enterprise-level websites is challenging. Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget.  This article simplifies the process,...
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