by Amplitude Marketing | Dec 15, 2023 | SEO
Ever wondered what would happen if you prevented Google from crawling your website for a few weeks? Technical SEO expert Kristina Azarenko has published the results of such an experiment. Six surprising things that happened. What happened when Googlebot couldn’t crawl...
by Amplitude Marketing | Dec 15, 2023 | SEO
This is a gentle reminder that Google is updating its ad-serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Under the new rules, publishers and developers using Google AdSense, Ad Manager, or AdMob in these regions must use a...
by Amplitude Marketing | Dec 15, 2023 | SEO
Google is reviewing complaints regarding an ad policy update that enforces tighter restrictions on consumer financial products and services. Following the rollout, marketers have complained that the policy is so “overarching”, it is causing issues for advertisers...
by Amplitude Marketing | Dec 15, 2023 | SEO
Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on...
by Amplitude Marketing | Dec 15, 2023 | SEO
“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. Back to the brand future Nearly 10 years ago, Rand Fishkin was...
by Amplitude Marketing | Dec 15, 2023 | SEO
Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article breaks...
