by Amplitude Marketing | Dec 14, 2023 | SEO
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.
by Amplitude Marketing | Dec 13, 2023 | SEO
Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and what you enjoy. Here’s what this…Read more ›
by Amplitude Marketing | Dec 13, 2023 | SEO
Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their...
by Amplitude Marketing | Dec 13, 2023 | SEO
A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include: 1 in 4 companies have already implemented...
by Amplitude Marketing | Dec 13, 2023 | SEO
At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble-bragging online. But since creating the policy, reputable publishers including...
by Amplitude Marketing | Dec 13, 2023 | SEO
Search Engine Land officially celebrated its 17th birthday yesterday. This past year was unlike any we’ve seen in the world of search – 2023 was a year of seismic changes in SEO and PPC thanks largely to generative AI. Plus, we can’t forget Google Analytics 4. But the...
