by Amplitude Marketing | Jan 12, 2024 | SEO
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to...
by Amplitude Marketing | Jan 12, 2024 | SEO
TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential...
by Amplitude Marketing | Jan 12, 2024 | SEO
Google is changing the Google Assistant, removing and changing dozens of features that some of you may have become accustomed to. Google said these changes are aimed to “focus on quality and reliability,” adding it will “ultimately make it easier to use Assistant...
by Amplitude Marketing | Jan 12, 2024 | SEO
Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Simply proclaiming your own expertise and trustworthiness is not enough. What other sites say about you carries more weight. This explains the long history of link...
by Amplitude Marketing | Jan 12, 2024 | SEO
SEO in an enterprise setting, where a website has tens of thousands of pages, is like navigating a labyrinth of tunnels (product and content pages) that constantly shift around every few weeks. When you couple this with multiple Google algorithm updates each year...
by Amplitude Marketing | Jan 12, 2024 | SEO
Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Why we care. This solution has the potential to...
