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3 Unique Content Strategy Examples (And How to Build Your Own)

by Amplitude Marketing | Jan 16, 2024 | SEO

These questions are adapted from the legendary book Good Strategy, Bad Strategy by Richard Rumelt. They’re designed to: Most companies have the same core problem: they need more customers, and they need more money from those customers. But every company…Read more...

Microsoft launches Copilot Pro for $20 per month per user

by Amplitude Marketing | Jan 16, 2024 | SEO

Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot, the new name for the new Bing Chat experience, now has a paid version that costs $20 per month per user. This brings “a new premium subscription for...

Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024

by Amplitude Marketing | Jan 16, 2024 | SEO

Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024.

CRO Misconceptions Every SEO Should Know — Whiteboard Friday

by Amplitude Marketing | Jan 14, 2024 | SEO

Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way.

I Tested Premium AI Prompts To See if They’re Worth It. They’re Not.

by Amplitude Marketing | Jan 13, 2024 | SEO

Long story short: They aren’t. The experiment Here’s what I did: A total of 15 people took the poll. Here are the results: The premium prompts only convincingly “beat” the simple prompt for two tasks. Considering that you’ll need to…Read more ›

Lawsuit: Meta placed ads next to content sexualizing minors

by Amplitude Marketing | Jan 13, 2024 | SEO

Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by the New Mexico attorney general’s office last...
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