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How product scoring can boost your Shopping campaigns

How product scoring can boost your Shopping campaigns

by Amplitude Marketing | Jan 25, 2024 | SEO

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a...

Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News

by Amplitude Marketing | Jan 25, 2024 | SEO

The intertwining of PR and SEO is not groundbreaking news; it’s an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace.

Enterprise SEO Metrics & How to Report On Your Successes

by Amplitude Marketing | Jan 24, 2024 | SEO

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and the metrics to include in them for different people. Money…Read more ›

The Smart Investor’s Guide to Buying a Website

by Amplitude Marketing | Jan 24, 2024 | SEO

It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal. In this post, we share tips on everything you need to know to…Read more ›

Google advertisers are confused between support and sales – we asked for clarification

by Amplitude Marketing | Jan 24, 2024 | SEO

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation...

Google conversational experience rolls out to all UK and US advertisers

by Amplitude Marketing | Jan 24, 2024 | SEO

Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be globally accessible to all advertisers. However, during the initial rollout, it will only be available in English. Why we care. More advertisers now...
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