by Amplitude Marketing | Jan 23, 2024 | SEO
Google is trialing a new local search box called Nearby Events and Deals. The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care....
by Amplitude Marketing | Jan 20, 2024 | SEO
LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of...
by Amplitude Marketing | Jan 20, 2024 | SEO
Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall experience of...
by Amplitude Marketing | Jan 20, 2024 | SEO
404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. This article covers best practices for crafting 404...
by Amplitude Marketing | Jan 20, 2024 | SEO
Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.
by Amplitude Marketing | Jan 19, 2024 | SEO
Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the...
